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What’s a Mopar? Here’s the History of One Hugely Misunderstood Brand

ChargerChallenger

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Car companies are highly adept at crafting their brand images, and Mopar happens to be one of the automotive industry's most recognized brands. Chrysler Corp. introduced Mopar in 1937 to launch its line of parts and accessories, which started with a single paradigm-changing product: antifreeze. That's right: Chrysler invented antifreeze, then branded it as "MoPar antifreeze." The Mopar name is a mashup of "motor" and "parts," and while today we don't think anything special about antifreeze, it was a big deal during the Great Depression. Folks needed to keep their engines running affordably, and an anti-corrosive coolant with an elevated boiling point and a depressed freezing point was a godsend to many Americans living on the poverty line. However, many folks today think of "Mopar" in a totally different light.

https://www.motortrend.com/features/what-is-mopar/
 

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I always knew of the the mash up being "More" "Parts" to fix them so similar but different. Also saw a story about MOPAR name came from an announcer at a drag strip in the early 60's
 

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Interesting,
Thx.😎
 
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