• Sign Up! To view all forums and unlock additional cool features

    Welcome to the #1 Dodge, Jeep and RAM Forum dedicated to FCA owners and enthusiasts. Register for an account, it's free and it's easy, so don't hesitate to join the SRT Forum today!


What’s a Mopar? Here’s the History of One Hugely Misunderstood Brand

ChargerChallenger

Poster Club Hall of Fame
Founding Member
HFCOTM
Member ID
#964
Messages
12,869
Reactions
47,792
Likes
402
City
Mopar Nation
State
MD
Country
United States
Vehicle
19 Challenger Hellcat Redeye 19 Charger Hellcat
#1
Car companies are highly adept at crafting their brand images, and Mopar happens to be one of the automotive industry's most recognized brands. Chrysler Corp. introduced Mopar in 1937 to launch its line of parts and accessories, which started with a single paradigm-changing product: antifreeze. That's right: Chrysler invented antifreeze, then branded it as "MoPar antifreeze." The Mopar name is a mashup of "motor" and "parts," and while today we don't think anything special about antifreeze, it was a big deal during the Great Depression. Folks needed to keep their engines running affordably, and an anti-corrosive coolant with an elevated boiling point and a depressed freezing point was a godsend to many Americans living on the poverty line. However, many folks today think of "Mopar" in a totally different light.

https://www.motortrend.com/features/what-is-mopar/
 


vortecd

Poster Club Hall of Fame
Premium Account
Donating Member
9 Second Best E/T
HFCOTM
Member ID
#1248
Messages
48,703
Reactions
156,611
Likes
402
City
Middleville
State
MI
Country
United States
Vehicle
2016 Charger Hellcat
#2
I always knew of the the mash up being "More" "Parts" to fix them so similar but different. Also saw a story about MOPAR name came from an announcer at a drag strip in the early 60's
 


Detroit Muscle

Active Member
U.S. Army Veteran
Member ID
#1480
Messages
104
Reactions
135
Likes
37
City
Apple Valley
State
CA
Country
United States
Vehicle
2019 Hellcat Redeye
#3
Interesting,
Thx.😎
 




Top